The research
We do in-depth research of your company, as well as your target accounts, their priorities, and most importantly: their stakeholders.
Are they ignoring
your outbound? Don't send more emails.
We break into targeted enterprise accounts with personalised, physical offline outreach that prospects actually respond to.
The problem
Digital mediums have become crowded, noisy and ineffective.
Prospects are tuning out of mass outreach.
Leads are ghosting companies due to AI content overload.
Complex GTM tools offer you more visibility, but fail to break through high-value accounts.
The solution
Our approach bypasses inbox blindness by signaling your company's effort from the very first contact.
We combine B2B and guerrilla marketing techniques to make your outreach stand out and get you the sales conversations you need.
How?
The campaign
We create and run an offline outreach campaign. This part is hyper-segmented and personalised, serving as the main attention-grabbing mechanic.
The follow-up
We then give your sales team a multi-step bespoke digital touchpoint sequence to run after the physical package is sent.
Hyper-targeted means we work together with your whole GTM team.
What's included
What we
commit to
The deliverables you get from The Guerrilla Crew.
Business discovery & assessment
- A deep-dive into your ICP, positioning and buying committees.
- A discovery meeting to set priorities and target accounts.
- Individual research per lead, for a strategic, personalised "in."
Creative approach, strategy & execution
- A personalised creative approach and strategy.
- A unique digital sequence per contact for your sales team.
- We order, pack and send every physical package.
Final wrap-up
- A campaign analysis within 1 month of the final touchpoint.
What you
commit to
A few things from your team, so this runs smoothly.
What we need from you
- A responsive point of contact who replies promptly.
- The list of companies and prospects for each account.
- An up-to-date sales deck, landing page or print asset.
- Access to brand assets (logos, fonts, photography), or someone who can help.
- The power to approve quickly, since our timeline relies on an agile process.
Pricing
First engagement
Guerrilla Starter
£12,000*
3 accounts, 3 campaigns, a maximum of 10 leads per account. Length: 1–2 months based on responsiveness.
- Full business discovery
- Per-lead creative strategy
- We pack & send everything
- Campaign analysis
Subsequent engagements
Guerrilla Master
£10,000*
For when you continue after the first engagement. We already know your company, so we move faster.
- Everything in starter
- Accelerated turnaround
- Compounding account intel
AD-HOC
Guerrilla Seasonal
Custom
Get in touch over Easter, Christmas, Halloween or even Valentine's (we don't judge). We can create a seasonal campaign to match your needs and impress your prospects or clients.
- Overarching themed concept
- We pack & send everything
- Campaign analysis
*Plus campaign cost: usually no more than £500 per account unless agreed otherwise.
Something more specific in mind?
Custom engagements
Based on your needs
Guerrilla Ice Breaker
Do you want to just break the ice before meeting your prospects? Contact us and let's make a campaign customised to your needs.
Enablement
Guerrilla Champion
Want to take this in-house? We teach your team "the way of the guerrilla" so they can run these campaigns in-house.
Single sprint
Guerrilla Nudge
Prospects stuck in the pipeline? We can create bespoke reminders for your contacts to get back in touch and speed things along.
Frequently asked
FAQ
How long does this take?
Provided we have the commitment of availability from your team, it can take a month or less from the first discovery meeting to set up the strategy, source any needed materials and send off the parcels.
Isn't Guerrilla loud and tacky?
Not when it's built for B2B. Our concepts are tailored to protect your professional credibility while still pushing creative boundaries: the perfect amount of disruption to get a prospect to stop, read, and reach out to engage in a sales conversation.
Why a maximum of 10 leads per account?
Because even 10 is a stretch. B2B guerrilla is hyper-targeted and personalised. From experience, you'll have one initial champion inside each targeted account, so more than 10 leads just wastes your budget and our time. We have a simple philosophy: in B2B, volume is for awareness and digital outreach, while precision is for conversion.
Contact
Stop missing
your leads.
Tell us the accounts you can't afford to lose. We'll show you how to get sales meetings with them.